Archive · 25 Oct 2025
ITC Hotels to Launch New Epiq Collection, Add 1,000 Keys
ITC Hotels, a big company that runs hotels, is starting a new brand called Epiq Collection.
They plan to open more hotels under this brand to make more money.
The company is doing well, with profits up by a lot recently.
They plan to add around 1,000 rooms in the near future.
This new brand is aimed at the high-end market.
They will open new hotels in places like Puri and Tirupati.
The company also signed deals to open hotels in various cities.
They are doing this because they see an increase in people wanting nicer hotels.
ITC Hotels launched a new brand, Epiq Collection, for the premium segment.
The company aims to add approximately 1,000 keys under the new brand.
The first properties will be in Puri, Odisha, and Tirupati, Andhra Pradesh.
ITC Hotels saw a 74.3% increase in consolidated net profit in Q2FY26.
The company's RevPAR grew by 11% during the quarter.
- Who
- ITC Hotels
- What
- Launched the Epiq Collection brand, planning to add approximately 1,000 keys.
- When
- Announced on Friday.
- Where
- India, with initial properties in Puri and Tirupati.
- Why
- To accelerate growth in the premium segment.
- New Brand
- Epiq Collection
- Planned Keys
- Add about 1,000
- Operational Hotels
- 146
- Hotels in Pipeline
- 61
- Target Keys by 2030
- 20,000
- Q2FY26 Net Profit Increase
- 74.3%