Archive · 1 Dec 2025
Nasher Miles Expands Quick Commerce for Luggage
Nasher Miles is a company that sells luggage.
They started small but have grown a lot, especially by selling bags quickly through quick commerce.
This means people can buy luggage fast, like when they need it for a last-minute trip.
The company has warehouses in several cities to make sure they can deliver quickly.
They make good money from these quick sales, and they also have stores where people can see and buy their products.
They focus on advertising online, where their customers are most likely to look.
The company is doing well because they understand what their customers want and how to give it to them fast.
Nasher Miles' turnover grew from Rs 2 crore in 2017 to nearing Rs 150 crore, with quick commerce contributing 9-10% of sales.
Quick commerce is the fastest-growing channel for Nasher Miles, with over 100% year-on-year growth.
The target audience is young, tech-savvy individuals aged 20-40 in tier 1 and 2 cities.
Nasher Miles operates warehouses in Mumbai, Kolkata, Hyderabad, Gurugram, and Bengaluru to reduce delivery times.
The company achieves 45-46% gross margins on quick commerce orders, making the channel profitable.
- Who
- Nasher Miles, a luggage brand, and its target audience of young, tech-savvy consumers in tier 1 and 2 cities
- What
- Expansion of quick commerce for luggage sales, with significant growth and profitability
- When
- From 2017 to present, with accelerated growth in quick commerce
- Where
- Operating in Mumbai, Kolkata, Hyderabad, Gurugram, and Bengaluru
- Why
- To meet the demand for last-minute travel and impulse purchases, leveraging the speed and convenience of quick commerce
- Turnover Growth
- From Rs 2 crore in 2017 to nearing Rs 150 crore
- Quick Commerce Growth
- 100% year-on-year, contributing 9-10% of overall sales
- Target Audience
- Young, tech-savvy, 20-40 years old, in tier 1 or 2 cities
- Warehouse Locations
- Mumbai, Kolkata, Hyderabad, Gurugram, Bengaluru
- Gross Margins
- 45-46% on quick commerce orders
- Retail Touchpoints
- Over 1,300, including five exclusive stores
- Marketing Focus
- E-commerce platforms, social media, quick-commerce apps
- Logistical Challenge
- Warehousing and logistics costs for bulky items