Archive · 4 Oct 2025
Apple to Restructure iPhone Launches, Delay Standard Model
Apple is changing when it releases new iPhones!
Instead of launching all models at once, they'll split it into two phases.
In September 2026, they will launch the iPhone 18 Pro, iPhone 18 Pro Max, and a new foldable iPhone.
The standard iPhone 18 will not be released until March 2027, alongside the iPhone 18e.
The move is meant to boost sales during the holiday season with the more expensive Pro models.
They believe that these changes, with the new foldable phone, will help bring more sales and profits for Apple.
Apple will restructure its iPhone launch timeline, moving to a two-phase release cycle.
The standard iPhone 18 model is delayed to March 2027.
The iPhone 18 Pro and Pro Max are slated for September 2026, along with the iPhone Air 2 and a foldable iPhone.
Apple anticipates increased sales by prioritizing premium models during the holiday season.
The iPhone 18e and standard iPhone 18 will likely launch in March 2027.
- Who
- Apple
- What
- Restructuring iPhone launch timeline and delaying the standard iPhone 18
- When
- September 2026 (Pro models and Fold), March 2027 (standard model)
- Where
- N/A
- Why
- To focus on premium models and potentially increase sales.
- Company
- Apple
- Product
- iPhone 18
- Launch Timeline
- Split into two phases
- iPhone 18 Pro/Pro Max Launch
- September 2026
- iPhone 18 Launch
- March 2027 (with iPhone 18e)
- Foldable iPhone
- Expected September 2026