Archive · 1 Dec 2025
Seoul Dak Brings Authentic Korean Food to India
Sean Lee, the founder of Seoul Dak, is bringing real Korean food to India.
He started in Mumbai and Pune and is now expanding to Bengaluru.
Sean wants to give people the true taste of Korean food, not just what others are calling Korean.
He says young Indians want real flavors, not Indianized versions.
Seoul Dak is planning to open many more stores across India in the next few years.
They are even adjusting their spice levels to match what Indians like.
Sean compares Tteokbokki, a Korean dish, to idli to help Indians understand it better.
Soon, Delhi will also get Seoul Dak's authentic Korean food.
Seoul Dak, founded by Sean Lee, aims to bring authentic Korean food to India.
The brand has successfully launched in Mumbai, Pune, and is expanding to Bengaluru.
Sean emphasizes the importance of authenticity in Korean cuisine, contrasting with many Indian restaurants that claim to be Korean.
Seoul Dak plans to open 80-100 stores across India in the next 3-5 years, with Delhi on the horizon for next year.
The brand is adjusting spice levels to match Indian preferences while maintaining authentic Korean flavors.
- Who
- Sean Lee, founder of Seoul Dak
- What
- Introduction of authentic Korean food in India
- When
- Ongoing expansion with plans for Delhi next year
- Where
- Mumbai, Pune, Bengaluru, and future expansion across India
- Why
- To meet the demand for authentic Korean cuisine in India
- Founder
- Sean Lee
- Brand Name
- Seoul Dak
- Current Locations
- Mumbai, Pune, Bengaluru
- Next Target
- Delhi
- Expansion Plan
- 80-100 stores in 3-5 years
- Bengaluru Outlets
- 15-20 in next 18 months
- Pune Outlets
- 7-10 in next 18 months