Archive · 4 Sep 2025
Marilyn Monroe's Iconic Potato Sack Dress: A Fashion Comeback
In 1951, after a critic said Marilyn Monroe would look better in a potato sack, the studio used the comment to their advantage.
They put her in a potato sack dress for a photo shoot.
The pictures, taken by Earl Theisen and designed by William Travilla, were published in magazines and newspapers.
This move transformed an insult into a clever publicity stunt, and showed that Marilyn could make anything look fashionable.
Decades later, people still remember this moment, seeing it as a symbol of Monroe's confidence and wit.
Marilyn Monroe was photographed in a potato sack dress in 1951.
The stunt was in response to a comment made by a gossip columnist.
The photo shoot was arranged by Twentieth Century Fox PR.
Earl Theisen took the photos for Look magazine.
William Travilla designed the dress.
- Who
- Marilyn Monroe
- What
- Wore a potato sack dress for a publicity stunt.
- When
- 1951
- Where
- Hollywood
- Why
- To counter a critic's remark and generate publicity.
- Year of Photo Shoot
- 1951
- Photographer
- Earl Theisen
- Magazine
- Look
- Costume Designer
- William Travilla
- Magazine where photo was featured
- Stare