Indian Gen Z embraces translated international content

A new report from YouTube shows that 77% of young people in India, known as Gen Z, are now watching videos that have been translated from other languages.

This means that language is no longer a big barrier for them when they want to watch videos or learn about things happening around the world.

Big creators like MrBeast and local Indian creators are making their content available in many different languages to reach more people.

YouTube has also become a main place for Indian Gen Z to learn about international news and trends.

Many of them even use words and phrases they first heard in videos in their everyday conversations.

Tools like AI-assisted dubbing are making it easier for creators to reach diverse audiences.

Some creators, like KL BRO Biju Rithvik, focus on visual storytelling that doesn't rely on language, and they have built huge communities of followers.