Archive · 28 Aug 2026
Meta Tests Personal AI Agent for Shopping, Relationships and Finances
Meta is testing a new computer helper called Hatch.
It is meant to do tasks online instead of only answering questions.
For example, it could book a restaurant, buy a gift or find a dog sitter.
It may also help people manage health, relationships and money.
Hatch can connect to services such as email and calendars.
People can choose how it talks and must be able to approve actions.
Meta has not said when everyone can use it or how much it might cost.
The project is part of Meta’s larger effort to build more AI tools, which has also included changes to its workforce.
Meta is testing Project Hatch, a personal AI agent that can complete online tasks for employees.
Hatch can book reservations, make purchases, research information, fill out forms and find services such as dog sitters.
The agent can connect with email, calendars, Spotify, Instagram and OpenTable, while users can approve actions before they occur.
Meta says users can customize the agent’s name, communication style and the information it remembers about them.
The project supports Mark Zuckerberg’s AI strategy and follows a 10 percent workforce reduction, although Meta said larger proposed cuts were only planning scenarios.
- Who
- Meta employees are testing Project Hatch under a strategy led by CEO Mark Zuckerberg.
- What
- Meta is testing a customizable personal AI agent that can perform online tasks and connect to digital services.
- When
- The agent is currently being tested by Meta employees; the articles also report a 10 percent workforce reduction in May, without specifying a year.
- Where
- Hatch operates through websites and online services, but no specific physical location is given.
- Why
- The project is intended to advance Meta’s plan to develop personal AI agents and broader AI-assisted work.
Meta’s AI Strategy
Employee and Workforce Concerns
Expected productivity gains
Meta’s AI Strategy
Meta is pursuing personal AI agents and smaller AI-assisted work groups as part of its effort to reshape the company.
Employee and Workforce Concerns
Employee dissatisfaction and doubts about whether AI agents produced the expected productivity gains reportedly contributed to cancelling a planned second round of cuts.
Scale of restructuring
Meta’s AI Strategy
Project OT was presented as a plan to steer Meta toward AI, and some teams were considered for reductions of up to 60 percent in planning scenarios.
Employee and Workforce Concerns
Meta said the more drastic scenarios were planning exercises and were not intended to reduce the company’s total workforce by 60 percent.
- Project name
- Project Hatch
- Current availability
- Being tested by Meta employees
- Reported capabilities
- Booking reservations, making purchases, filling out forms, researching and finding services
- Connected services
- Email, calendars, Spotify, Instagram and OpenTable
- User controls
- Users can customize the agent and approve actions before they happen
- Potential pricing
- Meta has not announced a price; earlier reports said it considered charging up to $200 per month
- Workforce change
- Meta carried out a 10 percent workforce reduction in May