Archive · 25 Aug 2026
Kangana Ranaut Criticizes Kriti Sanon’s Raksha Bandhan Jewellery Ad
Kriti Sanon appeared in a jewellery advertisement for Raksha Bandhan.
The advertisement was made by GIVA and is called “Furever Sibling.”
It shows Kriti tying a rakhi to her brother.
She then ties another rakhi to her pet dog.
Kriti wears a blouse, cape and draped skirt in the advertisement.
Some people online thought her blouse showed too much skin for a traditional festival.
Kangana Ranaut compared the outfit to a bikini or undergarments and called the advertisement “intentionally creepy.”
Other people defended Kriti’s right to wear modern clothes.
Kriti has not publicly responded to the criticism mentioned in the reports.
Kriti Sanon features in GIVA’s “Furever Sibling” Raksha Bandhan jewellery advertisement.
The ad shows Sanon tying a rakhi to her brother and then to her pet dog.
Sanon wears an off-white bralette-style blouse with a cape and draped skirt.
Some social media users called the outfit skimpy and accused the campaign of trivializing the festival.
Kangana Ranaut called the advertisement “intentionally creepy” and questioned Sanon’s styling choice.
- Who
- Kriti Sanon appeared in the advertisement, while actor and BJP MP Kangana Ranaut criticized it.
- What
- The controversy concerns GIVA’s Raksha Bandhan advertisement, particularly Sanon’s outfit and the depiction of her tying a rakhi to a dog.
- When
- Ranaut posted her criticism on Instagram Stories on a Monday evening; one report dates the posts to August 24, 2026.
- Where
- Ranaut made the comments on Instagram Stories, while the advertisement depicts a Raksha Bandhan celebration.
- Why
- Some viewers considered Sanon’s outfit unsuitable for a traditional festival, while GIVA’s campaign presented Raksha Bandhan as a modern, pet-friendly celebration.
Criticism of the Advertisement
Modern Campaign Concept
Sanon’s outfit
Criticism of the Advertisement
Ranaut and some social media users considered the bralette-style blouse too revealing or inappropriate for an advertisement centered on Raksha Bandhan.
Modern Campaign Concept
The advertisement combines the blouse with a cape and draped skirt to create an Indo-Western look containing traditional elements.
Festival portrayal
Criticism of the Advertisement
Some users accused GIVA and the filmmakers of trivializing or disrespecting Indian festivals, with some calling for a boycott.
Modern Campaign Concept
The campaign presents Raksha Bandhan as a modern celebration involving both Sanon’s brother and her pet.
Modern clothing
Criticism of the Advertisement
Critics argued that a festival-themed advertisement should use more conventional or traditional styling.
Modern Campaign Concept
Other users defended Sanon’s choice of modern clothing and criticized the backlash against her attire.
Rakhi for a pet
Criticism of the Advertisement
Critics questioned the decision to show Sanon tying a rakhi to a dog and argued that the narrative diminished the brother’s importance.
Modern Campaign Concept
The campaign describes the dog as a “furever sibling” and extends the festival gesture to a pet.
- Brand and campaign
- GIVA’s Raksha Bandhan jewellery advertisement, titled “Furever Sibling”
- Featured actor
- Kriti Sanon
- Campaign concept
- Sanon ties a traditional rakhi to her brother and then extends the gesture to her pet dog
- Campaign purpose
- Promotion of GIVA’s pet collection
- Outfit
- An off-white bralette-style blouse with a cape and draped skirt
- Criticism
- Some users described the outfit as skimpy or vulgar and accused the campaign of disrespecting or trivializing Indian festivals
- Ranaut’s response
- She questioned why Sanon would tie a rakhi in what she described as a bikini or undergarments and called the advertisement “intentionally creepy”
- Sanon’s response
- The reports say Sanon has not responded to the controversy or Ranaut’s comments
Sources
Kangana Ranaut Takes A Dig At Kriti Sanon's Raksha Bandhan Ad, Says 'Why Would You Tie Your Brother Rakhi In Bikini'
'Why Tie Rakhi In Bikini?': Kangana Ranaut Takes Dig At Kriti Sanon's Ad, Calls It 'Intentionally Creepy'
‘Why tie Rakhi in bikini’ - Kangana Ranaut slams Kriti Sanon’s Raksha Bandhan ad - Telegraph India
"Why Tie Rakhi In Your Bikini?" Kangana Ranaut Calls Kriti Sanon's Ad 'Intentionally Creepy'
Kangana Ranaut is also targeting Kriti Sanon for Rakhi ad. Calls it a bikini
