10 months ago
IIM-Indore Study: Sustainability Boosts Profitability
Imagine companies that care about the environment.
A new study shows that these companies can actually make more money!
Researchers looked at how these 'green' companies work.
They found that being friendly to the environment helps them work better with others and make their products last longer.
It means they recycle and reuse materials, reducing waste.
The study showed that these smart moves improve how well the companies do in the market.
So, being green helps companies and the planet!
A new study from IIM-Indore links environmental strategies with enhanced market competitiveness.
The study, published in The International Journal of Logistics Management (2025), used data from 119 US manufacturing firms.
Environmental proactivity was found to have a strong positive impact on internal integration.
Supplier integration played a critical role in the implementation of Closed-Loop Supply Chains.
The research confirms that sustainability initiatives can enhance profitability.
- Who
- Researchers from IIM-Indore
- What
- Study linking proactive environmental strategies to enhanced market competitiveness and sustainability.
- Where
- The study was conducted using data from US manufacturing firms.
- When
- Published in 2025
- Why
- To understand how environmental proactivity impacts supply chain integration and business performance.
Key facts
- Published In
- The International Journal of Logistics Management (2025)
- Study Title
- The Role of Environment Proactivity and Integration for Closed-Loop Supply Chain: A Strategy-Structure-Capabilities-Performance Perspective
- Lead Researcher
- Prof. Saurabh Kumar
- Focus
- Environmental Proactivity and Supply Chain Integration
- Data Source
- 119 US Manufacturing Firms
- Key Finding
- Sustainability initiatives can enhance profitability
Quotes
Prof Saurabh Kumar
Co-author of the study
“Firms that embed sustainability into their core structures and collaborate closely with suppliers are better positioned to achieve both ecological and competitive success.”
freepressjournal.in
“Our research demonstrates that proactive environmental strategies don’t just benefit the planet, they also make good business sense.”
freepressjournal.in
