Archive · 28 Jul 2025
Ethnic Treasures Redefines Indian Wear with Comfort & Honesty
Ethnic Treasures is a clothing company that makes Indian ethnic wear more accessible.
They make clothes like kurtis and tops using comfortable cotton.
Unlike some brands, they are honest about their prices and the materials they use.
They want everyone to be able to afford quality clothing.
They are also working to help artisans in India, especially women, and use sustainable practices to help the environment.
They offer comfort, craftsmanship, and conscious choices.
Ethnic Treasures, rooted in Jaipur's textile traditions, redefines ethnic wear as everyday essentials.
The brand focuses on authentic Indian cotton garments that are affordable and wearable.
Collections include kurtis, tunics, tops, and shirts designed for real-life situations.
Ethnic Treasures emphasizes transparency in pricing, listing fabric qualities and avoiding hidden costs.
The brand is committed to sustainability and empowering artisans, especially women, in Rajasthan and beyond.
- Who
- Ethnic Treasures, linked to Guru Kripa Enterprises, aims to offer quality, affordable ethnic wear.
- What
- Ethnic Treasures is redefining ethnic wear as everyday essentials, focusing on comfort and transparency.
- When
- The brand was established with a vision of accessible ethnic wear.
- Where
- The brand is rooted in Jaipur, Rajasthan, India.
- Why
- To make authentic Indian cotton garments affordable, wearable and accessible at all times.
Traditional Fashion Industry
Ethnic Treasures
Pricing and Transparency
Traditional Fashion Industry
Prioritizes profit margins through conspicuous cutting costs and mark-ups.
Ethnic Treasures
Emphasizes transparent pricing and ethical sourcing, eliminating hidden costs.
Quality and Affordability
Traditional Fashion Industry
Often equates high prices with high quality.
Ethnic Treasures
Believes quality should be accessible and affordable.
- Company
- Ethnic Treasures
- Location
- Jaipur, Rajasthan, India
- Focus
- Ethnic Wear
- Products
- Kurtis, tunics, tops, shirts, stoles, sarees, and dupattas
- Values
- Comfort, Craftsmanship, Transparency
- Mission
- To make quality and affordability accessible to everyone.