7 months ago

Actors Reevaluating Talent Agency Ties

Actors Reevaluating Talent Agency Ties
Why Actors Are Walking Away From Talent Agencies · deccanchronicle.com

Actors and musicians in India are leaving their talent agencies to have more control over their careers.

Jahnvi Kapoor recently left Dharma Cornerstone Artist Agency (DCAA) to join Collective Artist Network, which represents stars like Deepika Padukone.

Ranveer Singh also left Yash Raj Films after 12 years to take more control of his career.

Musicians like Arijit Singh are doing the same to focus on creative work.

This trend shows that artists want to make their own decisions and not be tied to strict contracts.

It's about finding better opportunities and being independent.

Key facts

Janhvi Kapoor
Actor who left Dharma Cornerstone Artist Agency (DCAA) for Collective Artist Network
Dharma Cornerstone Artist Agency (DCAA)
Talent agency co-founded by Karan Johar and Bunty Sajdeh, rebranded in 2025
Collective Artist Network
Agency representing Deepika Padukone and Rashmika Mandanna, Jahnvi Kapoor's new agency
Ranveer Singh
Actor who left Yash Raj Films in 2022 after 12 years
Arijit Singh
Playback singer who stepped back from label-driven work for creative control

Quotes

Girish Wankhede

Film analyst discussing the role and dynamics of talent agencies in the film industry

“Agencies typically launch actors by securing initial roles, introducing them to industry networks, and guiding early decisions. In return, actors often shoulder significant costs, as contracts are structured around recoupment — sometimes at the actor’s expense.”
deccanchronicle.com
“Once actors establish themselves, they often begin to resent clauses or decisions that cost them major opportunities. Missing out on a key role or struggling after a contract ends can be a turning point. At that stage, many artists assert greater control — building personal teams of managers, legal advisors, PR professionals, or even launching boutique production companies.”
deccanchronicle.com

Informed industry source

An industry insider providing context on Jahnvi Kapoor's career move

“Given the recent performance of her films, she is looking to rebuild an identity beyond inherited labels and align with a management team that offers a wider spectrum of representation”
deccanchronicle.com

Joginder Tuteja

Film critic commenting on actors changing talent agencies

“It’s really not about branding or labelling. Actors change agencies just as people move on from jobs or organisations. Everyone looks at their best interests to advance their careers. It’s a two-way agreement. You work together, create good outcomes, and if a better prospect emerges, you move on.”
deccanchronicle.com

Anonymous actor

An actor speaking about the relationship with talent agencies

“It’s stifling. You can’t explore beyond their rules, and you’re never indispensable. If your films don’t work, attention shifts to someone newer or more influential. It’s toxic, but also a necessary evil. In today’s corporate-driven industry, you can’t survive without backing.”
deccanchronicle.com

Sources

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