Archive · 25 Jul 2025
Expression 360’s 'Sabko Pata Hai' Wins Best Ad Film at KSFF 2025
An advertising campaign called 'Sabko Pata Hai' by Expression 360 won an award.
The campaign features MS Dhoni and is about SBI bank.
The campaign shows everyday situations where SBI is already trusted.
It uses simple, relatable stories to connect with people.
The goal was to show SBI's existing trust.
The campaign was recognized for its connection to Indian culture and its simple storytelling approach.
Expression 360 helps businesses with events and communication strategies.
Expression 360's 'Sabko Pata Hai' campaign won Best Ad Film at the 2025 KSFF.
The campaign, produced by Fanboy Pictures, features MS Dhoni as SBI's brand ambassador.
The campaign consists of four films depicting everyday Indian experiences related to SBI.
The KSFF jury praised the campaign for its strong cultural connection and understated style.
Expression 360 is an agency specializing in event management and creative communications.
- Who
- Expression 360, Fanboy Pictures, and MS Dhoni.
- What
- Expression 360's 'Sabko Pata Hai' campaign won Best Ad Film at KSFF 2025.
- When
- July 25, 2025 (implied from the article date).
- Where
- Kolkata, India (Kolkata Shorts International Film Festival).
- Why
- The campaign was recognized for its cultural relevance and understated style.
- Award
- Best Ad Film
- Award Event
- Kolkata Shorts International Film Festival 2025
- Campaign Title
- SBI – Sabko Pata Hai
- Agency
- Expression 360
- Production
- Fanboy Pictures Pvt. Ltd.
- Director
- Subodh Menon
- Brand Ambassador
- MS Dhoni