Archive · 24 Dec 2025
Hyderabad Mother Turns Postpartum Struggles into Solution
Keerthi Aashish, a young mother from Hyderabad, felt alone and unsupported after giving birth.
She couldn't find help for her postpartum struggles, so she turned to an old tradition called seed cycling.
By eating different seeds at different times of the month, she felt better and had more energy.
She started sharing this idea with other women, and it helped them too.
Now, she has a business called Samah that sells seed mixes to help women with their hormones.
She also created an app called SYNC to help people track their health and get tips on how to feel better.
Keerthi wants to teach people that simple foods can help them feel their best.
Keerthi Aashish, a 25-year-old mother, felt isolated and unsupported during her postpartum period in early 2023.
She discovered seed cycling, an ancient practice of eating specific seeds during different phases of the menstrual cycle, which helped her with hormonal balance and overall well-being.
Keerthi founded Samah, a brand that sells seed mixes to support women's hormonal health, which has served over 10,000 unique consumers.
She is developing the SYNC app, a free tool for all genders to track cycles and receive personalized health and nutrition tips.
Keerthi emphasizes the importance of natural, food-based solutions for hormonal health and encourages women to be patient and consistent with seed cycling.
- Who
- Keerthi Aashish, a 25-year-old mother and vice chairperson of Maheswara Medical College and Hospital in Hyderabad
- What
- Developed a seed cycling solution and founded the Samah brand to help women with postpartum and hormonal issues
- When
- Started in March 2023, formally launched in July 2023
- Where
- Hyderabad, India, with initial pop-up in Chennai
- Why
- To address the lack of information and support for postpartum women and those with hormonal imbalances
- Name
- Keerthi Aashish
- Age
- 25
- Location
- Hyderabad, India
- Solution
- Seed cycling and Samah brand
- Monthly Orders
- 1,100
- Total Orders
- 10,500+ on Shopify, 10,000+ unique consumers
- App
- SYNC (in development)