Archive · 17 Nov 2025
India's Healthcare Shift: PE Fuels Transition to Holistic Wellness
India's healthcare is changing.
Instead of just treating people when they're sick, more investors are putting money into helping people stay healthy.
This includes things like yoga, Ayurveda, and other traditional practices, but with scientific checks to make sure they work.
Businesses like Tulah are leading this change, and investors are excited because it's a big market.
However, some people might not be able to afford these wellness services yet.
India's healthcare sector is shifting towards holistic wellness, driven by private equity (PE) capital
PE deals in healthcare have surged by nearly 60% in the past two years, expanding beyond traditional medical infrastructure
The shift focuses on preventive health, lifestyle management, and wellness, moving away from traditional hospital-led care
Entrepreneurs like Faizal Kottikolon are leading this transition, with Tulah marking a foray into evidence-led clinical wellness
The clinical wellness model combines traditional Indian practices with diagnostics and scientific validation, but remains a high-end offering
- Who
- Private equity firms, entrepreneurs like Faizal Kottikolon, and healthcare providers
- What
- A shift in India's healthcare sector towards holistic wellness
- When
- Over the past two years, with an accelerating trend
- Where
- Primarily in India's healthcare market
- Why
- To tap into a large global market, address India's healthcare needs, and create profitable businesses
Traditional Hospital-Led Care
Holistic Wellness Approach
Focus Area
Traditional Hospital-Led Care
Treating illnesses and injuries
Holistic Wellness Approach
Preventive health, lifestyle management, and wellness
Investment Attraction
Traditional Hospital-Led Care
Less attractive to PE firms due to lower growth potential
Holistic Wellness Approach
Attractive to PE firms due to large market opportunity and growth potential
- PE Deals Growth
- Nearly 60% increase in the past two years
- Traditional Focus
- Primary care, pharmaceuticals, multi-speciality hospitals
- New Focus
- Specialty clinics, diagnostics networks, secondary care centres, traditional therapies, wellness
- Tulah's Focus
- Evidence-led clinical wellness, combining traditional practices with diagnostics and measurable outcomes
- Market Opportunity
- A $7 trillion global market opportunity, growing rapidly
