Asian FMCG Brands Face Governance Gaps in MENA Expansion

Asian companies that make everyday products like food and household items are growing quickly and moving into new markets in the Middle East and North Africa.

However, they are facing problems because their rules and management systems aren't keeping up with their growth.

This is causing confusion and mistakes, like products ending up in places they shouldn't be.

It's also leading to issues with taxes, labels, and following the rules, which can hurt the companies' reputations.

Experts say these companies need to improve their management to avoid bigger problems in the future.