Archive · 10 Jun 2025
HBO Max Expands Internationally, Focuses on Local Strategies
HBO Max, the streaming service, is expanding its reach!
It will launch in 12 new countries, like Cyprus and some Baltic states, bringing its total to 89 territories.
They're partnering with local companies because the market is crowded.
Some places can make their own shows, but others can't make them profitable.
Popular shows like 'House of the Dragon' are still big hits.
The company is also thinking about local stories that can be popular everywhere.
Also, they asked if bringing back 'HBO Max' from 'Max' was a good idea.
The audience seemed to like it.
HBO Max will launch in 12 new international markets in July.
The expansion will bring the total number of territories to 89.
WBD is partnering with pay-TV operators and telcos.
The strategy involves a mix of global shows and locally-produced content.
Executives discussed the importance of content that can appeal to global audiences.
- Who
- Warner Bros. Discovery (WBD) executives, including Jamie Cooke and Deniz Şaşmaz Oflaz.
- What
- HBO Max is expanding into new international territories and adjusting its programming strategy.
- When
- HBO Max will launch in a dozen more countries in July.
- Where
- HBO Max is launching in 12 new countries, including Cyprus and the Baltics; the announcement was made at the NEM confab in Dubrovnik.
- Why
- To expand its international presence and adapt to diverse market conditions.
Markets with Potential for Local Content
Markets With Limited Audience
Local Production Viability
Markets with Potential for Local Content
Some international markets can support local production.
Markets With Limited Audience
Other markets cannot sustain local production due to profitability constraints.
- Platform
- HBO Max
- New Territories in July
- 12
- Total Territories After Expansion
- 89
- Expansion Month
- July
- Conference Location
- NEM Dubrovnik