Archive · 20 Jan 2026
Former Amazon Executive Builds CRM in 72 Hours with AI
Dave Clark, who used to be the CEO of Amazon's consumer business, showed how powerful AI tools can be.
He built a special customer system, updated a presentation, and made a custom tool for managing customers—all in just three days.
He said that using AI helped him do in a weekend what normally takes months.
He also talked about how removing unnecessary steps and meetings can make work faster and more efficient.
His new company, Auger, uses AI to help businesses manage their supply chains better.
Dave Clark, former Amazon executive, built a custom CRM system in 72 hours using AI tools.
He also created a full end-to-end customer prototype and reworked a pitch deck over the weekend.
Clark attributed the speed to AI-powered tools that bypassed traditional development bottlenecks.
He highlighted that structural friction, not technical issues, often causes delays in business processes.
Clark's startup, Auger, aims to create a universal operating system for digital supply chains using AI.
- Who
- Dave Clark, former Amazon executive and founder of Auger
- What
- Built a custom CRM system and other tools using AI in 72 hours
- When
- Over a single weekend
- Where
- Not specified, but likely in Seattle where Auger is based
- Why
- To demonstrate the productivity gains from using AI tools and to create tailored solutions for his startup
- Name
- Dave Clark
- Former Role
- CEO of Amazon Worldwide Consumer
- Current Role
- Founder and CEO of Auger
- Time Taken
- 72 hours
- Tools Built
- End-to-end customer prototype, pitch deck, custom CRM
- Startup Funding
- $100 million from Oak HC/FT
- Startup Focus
- Universal operating system for digital supply chains using AI