Archive · 3 Sep 2026
NHRC Seeks Reports Over Alleged Meta Child Abuse Ads
India’s human rights commission is investigating reports about harmful advertisements on Instagram.
The reports said some paid ads used words connected to child abuse and sent people to Telegram channels.
Those channels allegedly offered illegal material for money.
The commission asked government departments and Delhi Police to explain what they have done.
It wants to know whether the law requiring suspected child abuse to be reported was followed.
It also wants electronic evidence preserved so investigators can study it.
Investigators may try to identify the advertisers and other people involved.
They may also work to find and help children who were harmed.
Meta did not immediately respond to the report.
India’s National Human Rights Commission sought reports over allegations that paid Instagram ads promoted or facilitated access to child sexual abuse material.
The advertisements allegedly used terms including “rape video” and “child video” and redirected users to Telegram channels offering such material for sale.
The NHRC gave the Information and Broadcasting Ministry, Electronics and Information Technology Ministry, and Delhi Police two weeks to provide specific information.
The commission is examining possible violations of the POCSO Act, Information Technology Act, intermediary rules, and reporting obligations.
The NHRC also called for examination of evidence preservation, financial trails, advertiser identities, and the identification and rehabilitation of child victims.
- Who
- The National Human Rights Commission, Meta, Indian government ministries, Delhi Police, and complainant Namo Foundation are involved.
- What
- The NHRC is examining allegations that paid Instagram advertisements promoted or facilitated access to child sexual abuse material.
- When
- The NHRC proceedings were dated September 3, and the agencies were given two weeks to respond.
- Where
- The allegations concern Instagram and related activity in India, with directions issued in New Delhi.
- Why
- The NHRC acted after media reports alleged that advertisements bypassed review systems and directed users to material allegedly sold through Telegram.
NHRC and Investigative Concerns
Platform Response Not Yet Provided
Reporting and Due Diligence
NHRC and Investigative Concerns
The NHRC said the allegations raise concerns about intermediary due diligence, advertisement review, content moderation, child safety, and compliance with mandatory reporting duties under the POCSO Act.
Platform Response Not Yet Provided
Meta had not issued an immediate response, so its position on the allegations and its compliance measures was not available.
Platform Responsibility
NHRC and Investigative Concerns
The NHRC asked whether Meta’s generation, modification, curation, recommendation, publication, or amplification of content through algorithmic systems could place it under additional obligations in the Information Technology Rules, 2021.
Platform Response Not Yet Provided
No response from Meta was reported regarding whether its systems played such a role or how it interprets the applicable regulatory framework.
Evidence and Victim Protection
NHRC and Investigative Concerns
The commission called for preservation and forensic examination of electronic evidence, tracing financial trails, and identifying, rescuing, and rehabilitating child victims.
Platform Response Not Yet Provided
The articles do not report a separate public position from Meta or other named parties on these requested investigative steps.
- Investigating body
- National Human Rights Commission
- Platform named
- Instagram, owned and operated by Meta
- Alleged conduct
- Paid advertisements allegedly promoted or facilitated access to child sexual abuse material
- Agencies asked to respond
- Ministry of Information and Broadcasting, Ministry of Electronics and Information Technology, and Delhi Police
- Response deadline
- Two weeks from the NHRC proceedings
- Relevant law
- Protection of Children from Sexual Offences Act, 2012, and Information Technology Act, 2000
- Complainant
- Namo Foundation