Archive · 1 Jul 2025
Truecaller Launches 'Play' Suite for Interactive Mobile Ads
Truecaller, the app that helps identify unknown callers, has launched a new way for businesses to advertise.
It's called Truecaller Play and it lets companies create interactive ads, like videos, that appear within the Truecaller app.
This helps brands connect with people when they're using the app, aiming to get their attention more effectively.
Truecaller hopes this will let advertisers make engaging ads that reach the right people, using the company's data to target users based on their interests.
Over 10,000 brands are already advertising on Truecaller.
Truecaller Ads launched Truecaller Play, a new suite of interactive mobile ad formats.
Truecaller Play offers video-first, interactive, and immersive ad formats for advertisers.
The new suite aims to create engaging brand moments within the Truecaller app.
Advertisers can use the platform to target high-intent audiences at scale.
Truecaller has over 10,000 advertisers globally and serves 5 billion impressions daily.
- Who
- Truecaller Ads launched Truecaller Play.
- What
- Truecaller Ads launched Truecaller Play, a suite of interactive mobile ad formats.
- When
- July 1
- Where
- Bangalore, India and globally
- Why
- To offer brands new ways to connect with consumers through interactive ads.
Advertisers
General
Engagement
Advertisers
Gain greater engagement through immersive and interactive ad formats.
General
Focus on traditional display advertising.
- Company
- Truecaller Ads
- Product
- Truecaller Play
- Format
- Interactive mobile ad formats
- Advertisers
- Over 10,000 globally
- Impressions
- 5 billion daily
- Users
- Over 450 million active