Amazon Invites Indian Sellers to Create Independent Websites

Amazon is asking its sellers in India to create their own websites for free using a new program called SmartBiz.

This program helps sellers build websites without needing to know how to code and allows them to use Amazon’s delivery and payment systems.

While this might reduce Amazon’s earnings from ads and commissions, the company hopes that sellers will rely on its services.

This strategy is similar to how Amazon Web Services (AWS) became essential for many businesses.

If successful, Amazon could become a key player in India’s growing direct-to-consumer market, competing with other platforms like Shopify.

Some sellers are excited about the tight integration with Amazon’s fulfillment network, while others are cautious about giving Amazon control over their storefronts.

The program is expected to start charging a fee after March 2026.