Archive · 5 Sep 2025
Usha Shriram Enters FMCG Market with Packaged Water Brand
Usha Shriram, a company known for things like lights and furniture, is starting a new business.
They are selling bottled water called Aquaero.
This is their first step into the food and drink business, also known as FMCG.
They hope to make a lot of money by selling water.
They plan to launch the water in Kolkata and then in other nearby areas.
The company wants to make a lot more money in the next couple of years and might even sell stock in the future.
They plan to invest a lot of money into this new water business.
Usha Shriram is entering the FMCG market with its new packaged water brand, Aquaero.
The brand was launched in Kolkata initially, with plans for expansion.
The company aims to reach a topline of Rs 1,000 crore in two years.
Usha Shriram has earmarked Rs 25-30 crore for investment in the next two years.
The company is considering an IPO after achieving the revenue target.
- Who
- Usha Shriram
- What
- Launched Aquaero, a premium packaged drinking water brand, entering the FMCG segment.
- When
- Announced on September 5th
- Where
- Kolkata (initially), with plans to expand to other eastern states.
- Why
- To expand into the fast-growing FMCG space and increase revenue.
- Company
- Usha Shriram
- New Brand
- Aquaero (packaged drinking water)
- FMCG Entry
- Announced September 5
- Current Topline
- Rs 480 crore
- Target Topline (2 years)
- Rs 1,000 crore
- Investment (2 years)
- Rs 25-30 crore
- Industry
- FMCG (Food, Beverage, etc.)