Archive · 19 May 2025
BrahMos Replica Fuels Demand for Kashi Pink Enamel Crafts
Imagine artisans in Varanasi making beautiful pink art, like the BrahMos missile and Ram Temple models.
These crafts, made with gold and silver, are becoming super popular as gifts and decorations.
The demand for them increased after they were used during Operation Sindoor.
The government is helping these artisans by giving them work, and now, people all over the country want to buy these crafts, which cost between Rs 10,000 to Rs 25,000.
This success is helping the local economy.
Pink enamelled BrahMos missile replicas are in high demand as souvenirs and home decor.
The demand increased after the missile replicas were used during Operation Sindoor.
These crafts are made by artisans in Kashi, showcasing a blend of traditional craftsmanship and modern technology.
The price of these crafts ranges from Rs 10,000 to Rs 25,000.
The annual turnover for pink enamelling is approximately Rs 12 to 15 crores.
- Who
- Artisans in Kashi are creating these crafts.
- What
- Pink enamelled BrahMos missile replicas and other crafts.
- When
- Orders are received throughout the year with an increase during events like the Ram Temple inauguration.
- Where
- Varanasi, India.
- Why
- To meet growing demand for souvenirs and home decorations and boost local economy.
- Craft Type
- Pink Enamelling
- Location
- Varanasi, India
- Artisans Involved
- Over 250
- Price Range
- Rs 10,000 to Rs 25,000
- Annual Turnover
- Rs 12 to 15 crores