Archive · 28 Jul 2026
Samsung Adopts Hybrid AI Pricing Model
Samsung is changing how it charges for AI services.
Basic AI features will stay free on your phone, but using advanced AI in the cloud will cost money, especially for businesses.
This way, regular users get free AI, and companies pay for extra cloud services.
Samsung is also working on new features just for India, like a feature to pay bills easily.
They are focusing on making their foldable phones better and keeping their prices competitive.
Samsung is also investing in research to make their products work better for Indian users.
Samsung plans to charge for intensive cloud-based AI usage while keeping basic on-device AI free for most consumers.
JB Park, CEO of Samsung Southwest Asia, announced this hybrid pricing model at a media interaction in London.
Samsung is investing in cloud-based AI through partnerships and may preload some partner services on devices.
Samsung has absorbed some cost increases to keep price hikes relatively smaller than competitors.
Samsung is focusing on differentiating its foldable smartphones and expanding its connected ecosystem.
- Who
- Samsung, JB Park (CEO and president of Samsung Southwest Asia)
- What
- Adoption of a hybrid pricing model for AI services
- When
- Announced last week
- Where
- London
- Why
- To offer flexible AI services and manage costs
Samsung's Pricing Strategy
Competitor's Pricing Strategy
Pricing Approach
Samsung's Pricing Strategy
Samsung is adopting a hybrid pricing model for AI services, charging professionals for intensive cloud-based usage while offering basic on-device AI free to most consumers.
Competitor's Pricing Strategy
Competitors have raised prices more sharply than Samsung, which has absorbed some costs to keep increases relatively smaller.
- CEO
- JB Park
- Region
- Southwest Asia
- Pricing Model
- Hybrid (free on-device AI, paid cloud-based AI)
- Market Share
- 65% of flagship smartphones in India sold in tier-II, tier-III, and rural markets
- Foldable Smartphones
- 20% of global flagship sales
- R&D Centers
- Noida and Bengaluru
- New Feature
- Pay Now for timely bill payments