Archive · 12 Aug 2025
Samsung Leads Apple in India's Super-Premium Smartphone Segment
In the first half of 2025, the Indian smartphone market saw a small increase in sales, growing by 0.9%.
The second quarter did better with a 7.3% increase.
Something interesting happened in the super-premium phone market (phones over $800): Samsung sold more phones than Apple!
Samsung had almost half the market, while Apple had a little less.
The super-premium phone market is growing.
India's smartphone market grew 0.9% year-over-year in the first half of 2025, shipping 70 million units.
The second quarter of 2025 saw 7.3% year-over-year growth, with 37 million smartphones shipped.
Samsung surpassed Apple in the super-premium segment (devices priced around $800).
Samsung held a 49% market share in the super-premium segment, while Apple had 48%.
The super-premium segment grew by over 15.8%, maintaining a 7% share of the market.
- Who
- Samsung, Apple, and consumers.
- What
- Smartphone market performance in India during the first half of 2025.
- When
- First half of 2025, with a focus on Q2.
- Where
- India.
- Why
- To analyze market trends and sales performance.
Apple's Perspective
Samsung's Perspective
Market Leadership
Apple's Perspective
Apple maintained a strong position in the premium smartphone market.
Samsung's Perspective
Samsung surpassed Apple in the super-premium segment.
- India Smartphone Market Growth (1H25)
- 0.9% YoY
- India Smartphone Shipments (1H25)
- 70 million units
- Q2 2025 Smartphone Market Growth
- 7.3% YoY
- Samsung Share in Super-Premium Segment
- 49%
- Apple Share in Super-Premium Segment
- 48%
- Super-Premium Segment Growth
- 15.8%+
Sources
Apple supplies grow 21.5 pc to 5.9 mn units in first half of 2025, Vivo leads market in Q2: IDC
Single digit decline estimated in 2025 smartphone shipments: IDC
Samsung beats Apple with 7.9% shipment growth, capturing nearly 20% market share in global smartphone market Q2 2025
Apple Sold 59,00,000 iPhones In India By 2025 First Half, iPhone 16 Emerges As The Most Sold One: Check Full List Of Top Selling Phones
iPhone 16 Highest-Shipped Model Across India First Half Of 2025: IDC
