Archive · 23 Aug 2026
Joyalukkas Launches Primora Diamond Collection Worldwide
Joyalukkas has introduced a new jewellery collection called Primora.
It was launched around the world at Joyalukkas showrooms on Saturday.
The collection is inspired by the hornbill bird.
The bird is known for its bright beauty and strong lifelong bond with its partner.
Primora is meant to represent love, connection and important relationships.
It includes necklaces, earrings, bangles, pendants and rings.
The jewellery mixes modern designs with classic beauty.
The company says each piece is carefully made.
Joyalukkas executive Thomas Mathews said the collection is based on a story customers can relate to.
Joyalukkas announced the global launch of its Primora diamond jewellery collection on Saturday.
The collection is inspired by the hornbill, known for vibrant beauty and lifelong devotion to its partner.
Primora includes diamond necklaces, earrings, bangles, pendants and rings.
The designs combine contemporary styling, timeless elegance and intricate craftsmanship.
Joyalukkas Group Executive Director Thomas Mathews said the company’s collections begin with stories that resonate with customers.
- Who
- Joyalukkas and Thomas Mathews, Executive Director of the Joyalukkas Group.
- What
- Joyalukkas launched Primora, an exclusive diamond jewellery collection.
- When
- The collection was announced and launched on Saturday.
- Where
- At Joyalukkas showrooms worldwide; the announcement came from Hyderabad.
- Why
- To celebrate enduring love, meaningful connections and lasting bonds through jewellery inspired by the hornbill.
- Collection
- Primora
- Product type
- Diamond jewellery
- Launch
- Global launch at Joyalukkas showrooms
- Design inspiration
- The hornbill
- Products
- Necklaces, earrings, bangles, pendants and rings
- Design approach
- Contemporary design, timeless elegance and intricate craftsmanship
- Company presence
- Joyalukkas has a presence across 12 countries