Archive · 25 Jul 2025
Zerodha CEO Seeks Advice As Younger Investors Shift Platforms
Zerodha, a popular investment platform, is seeing fewer new young users even though the money they manage is still growing.
The CEO asked for advice on Instagram.
Experts say that Zerodha is reliable but not exciting enough for young investors.
They suggest Zerodha needs to change its approach by being more relatable and engaging with young people where they spend their time.
It involves using simpler language, integrating social features, and being present on platforms like gaming streams.
Zerodha CEO Nithin Kamath sought advice on Instagram regarding declining market share among younger investors.
While assets under management (AUM) continue to grow, Zerodha's share of demat accounts is shrinking.
Kamath noted younger users from Tier 2 and 3 towns are investing elsewhere.
Entrepreneur Ankur Warikoo commented that Zerodha is accurate but not 'fun' or relatable for Gen Z.
Warikoo suggested Zerodha needs to adapt to attract the attention of young investors through relevance and culture.
- Who
- Nithin Kamath, CEO of Zerodha, and younger investors.
- What
- Zerodha's CEO seeks advice on declining demat account share among younger investors, even as AUM grows.
- When
- Recently, as of the article's publication.
- Where
- On Instagram and within the Indian stock market.
- Why
- To understand how to attract a younger generation of investors to the Zerodha platform.
Existing Zerodha Strategy
Proposed New Strategy
Marketing and Customer Engagement
Existing Zerodha Strategy
Relying on traditional acquisition tactics and marketing strategies
Proposed New Strategy
Adapting to new marketing trends and engaging with young investors on their platforms
- Company
- Zerodha
- CEO
- Nithin Kamath
- Issue
- Shrinking demat account share
- AUM
- Growing
- Target Audience
- Younger investors (Gen Z)
- Expert Opinion
- Zerodha is accurate, but not fun (Ankur Warikoo)
