Archive · 23 Jul 2025
Bombay Shaving CEO Predicts Skincare Brand Minimalist's Potential Demise
The CEO of Bombay Shaving Company thinks the skincare brand Minimalist might disappear in a few years.
This is because the original owners sold the company and left.
Now, a new boss is in charge, and the CEO believes their plans might not work well for the brand.
The CEO also thinks competitors will copy Minimalist, and the company's success will be measured by money and profit, which might lead to it shutting down.
Bombay Shaving Company CEO Shantanu Deshpande predicts the skincare brand Minimalist may cease to exist in 3-5 years.
Deshpande's prediction comes after Minimalist was acquired by Hindustan Unilever (HUL) in January 2025.
Deshpande suggests Minimalist's founders are 'gone' after selling the company for a significant sum.
He anticipates the new CEO's strategies will 'alienate' the brand due to a focus on core and innovation.
Deshpande cites competition, ROAS, and ROCE concerns as potential factors for Minimalist's potential demise.
- Who
- Shantanu Deshpande, CEO of Bombay Shaving Company.
- What
- Bombay Shaving Company CEO predicts the skincare brand Minimalist may cease to exist.
- When
- Within the next 3-5 years.
- Where
- N/A
- Why
- Due to the founders departure, new management strategies, and competitive market.
Shantanu Deshpande's Perspective
N/A
Future of Minimalist
Shantanu Deshpande's Perspective
Believes Minimalist faces potential failure due to loss of founders and strategic challenges.
N/A
N/A
- Brand
- Minimalist
- Predictor
- Shantanu Deshpande
- Company
- Bombay Shaving Company CEO
- Acquirer
- Hindustan Unilever (HUL)
- Acquisition Date
- January 2025
- Prediction Timeframe
- 3-5 years