Archive · 10 Aug 2025
Tata Steel Aims to Double Homebuilding Platform's Value
Tata Steel wants to make a lot more money from their online home-building platform, called 'Aashiyana'.
They are aiming to double their sales to ₹7,000 crore in about a year.
This platform helps people build homes by offering designs, tools, and advice, especially for those building their own homes.
'Aashiyana' already made ₹3,550 crore last year.
The new version of the platform will offer even more features and support.
People from all over the world are using it, including many Indians living abroad who want to build homes back in India.
Tata Steel hopes the platform will make it easier for people to build homes and make them more likely to keep using their services.
Tata Steel aims to double the gross merchandise value (GMV) of its homebuilding platform 'Aashiyana' to ₹7,000 crore by fiscal year 2025-26.
'Aashiyana' recorded a GMV of ₹3,550 crore in 2024-25, a 60% year-on-year growth.
The platform is evolving into a content-to-commerce ecosystem for individual home builders (IHBs).
The upgraded platform, 'Aashiyana 3.0', offers design plans, calculators, planning tools, and AI product recommendations.
Orders have been placed from customers across 24 countries, with strong interest from the Indian diaspora.
- Who
- Tata Steel is the main entity involved, with its VP Ashish Anupam making statements, and individual home builders (IHBs) are the target users.
- What
- Tata Steel is expanding its homebuilding e-commerce platform, 'Aashiyana'.
- When
- Tata Steel aims to achieve its GMV target by fiscal year 2025-26.
- Where
- The platform serves customers globally, including those in 24 countries.
- Why
- To expand its business and provide more services for home construction.
- Company
- Tata Steel
- Platform Name
- 'Aashiyana'
- Target GMV (FY26)
- ₹7,000 crore
- GMV (FY25)
- ₹3,550 crore
- GMV Growth (YoY)
- 60%
- Platform Functionality
- Content-to-commerce ecosystem
- Users
- Over 1.1 lakh registered users
- Countries with Orders
- 24