Shapewear start-ups see growth in India

Shapewear, which used to be seen as a special occasion item, is now becoming a regular part of many people's wardrobes in India.

Younger consumers are driving this change, as they prefer shapewear that is comfortable and helps them feel confident.

Companies like Underneat, Invogue, and Krvvy are making shapewear that fits Indian body types and lifestyles better than global brands.

They are also focusing on making shapewear that can be worn all day, not just for special events.

This has caught the attention of investors, who are putting money into these start-ups.

Experts believe that shapewear will become a main part of innerwear in India in the next few years.