Archive · 25 Sep 2026
Andhra Pradesh Plans Rayalaseema as Global Horticulture Hub
Andhra Pradesh wants Rayalaseema to become a major fruit-growing region.
The government plans to build a large horticulture hub across 10 districts and 201 clusters.
The programme will begin on October 2 in Madanapalle.
A foundation stone will also be laid for the Indian School of Agriculture.
The project may involve nearly ₹1 lakh crore from the government and private companies.
Farmers will be encouraged to work together through Farmer Producer Organisations.
Their crops will be linked to food processing and markets in India and other countries.
Officials will also study weather risks and crop prices to help farmers and consumers.
Andhra Pradesh will launch an Integrated Horticulture Hub in Rayalaseema on October 2 at Madanapalle.
The hub will cover 10 districts, including erstwhile Prakasam district, through 201 clusters.
The project is expected to involve nearly ₹1 lakh crore, with ₹40,000 crore from the government and ₹60,000 crore from private investors.
Officials will connect horticultural crops with Farmer Producer Organisations, food processing, marketing systems and international markets.
The government will prepare alternative crop plans for El Niño, use AI analysis and monitor prices across 14 crop categories.
- Who
- Andhra Pradesh Chief Minister N Chandrababu Naidu, state officials, farmers and private investors are involved.
- What
- The state plans to establish the Rayalaseema Integrated Horticulture Hub and connect horticulture with processing, marketing and international trade.
- When
- The programme is scheduled to launch on October 2, with development targeted over the next five to six years.
- Where
- The launch will take place at Madanapalle in Annamayya district, while the hub will cover 10 districts and 201 clusters.
- Why
- The plan aims to develop the drought-prone region, improve agricultural opportunities and take Andhra Pradesh’s horticultural produce to international markets.
Farmer Returns
Consumer Protection
Crop pricing
Farmer Returns
The plan calls for remunerative prices that benefit farmers and encourages crops with strong international demand.
Consumer Protection
The government also plans to monitor prices of 14 crop categories and prevent excessive price burdens on consumers.
- Project area
- 10 districts and 201 clusters, including erstwhile Prakasam district
- Launch date
- October 2, Gandhi Jayanti
- Launch location
- Madanapalle, Annamayya district
- Estimated investment
- Nearly ₹1 lakh crore
- Government contribution
- ₹40,000 crore
- Private-sector contribution
- ₹60,000 crore
- Implementation target
- Five to six years
- Launch activities
- Exhibitions and cluster-level programmes at more than 3,000 Rythu Seva Kendras
