Archive · 6 Nov 2025
India Leads APAC in Agentic AI Adoption, Adobe Report Reveals
Imagine smart computer helpers that can understand what you want, make decisions, and do things for you, like booking a trip or finding the best deals.
In India, a lot of people are already using these smart helpers, called agentic AI.
More than a third of people in India are using them right now, and many more plan to start soon.
This is happening more in India than in other nearby countries in Asia and the Pacific.
People are using these AI helpers for lots of things, like finding out where to shop and what to buy, instead of just searching the internet the old way.
They are also using them a lot for planning trips and even for doing things like comparing products and making purchases.
Millennials, who are the generation born roughly between 1981 and 1996, are using these tools the most.
These AI helpers are becoming like invisible assistants that make life easier by helping people make choices and get things done more quickly and personally.
One in three (33%) Indian consumers are already using agentic AI tools, surpassing the APAC average of 28%.
44% of Indian consumers plan to adopt agentic AI within the next year, compared to 38% in the APAC region.
India leads APAC in AI's role in shopping decisions, with 73% relying on AI compared to the regional average of 61%.
Agentic AI is highly adopted in India for travel planning (92%) and financial tasks (49%), exceeding regional averages.
Millennials are the primary drivers of agentic AI adoption in India, with 36% currently using these tools.
- Who
- Adobe (via a survey of over 2,000 Indians)
- What
- A report on agentic AI adoption in India, highlighting that one in three consumers are already using these tools, with significant usage in shopping, travel, and banking.
- When
- Published November 6, 2025 (survey conducted March 2025)
- Where
- India (comparison with APAC region)
- Why
- Agentic AI tools are increasingly integrated into daily life for tasks ranging from summarization and search to autonomous decision-making in shopping, travel, and financial management, indicating a significant shift towards proactive and personalized AI assistance.
Current Usage
Planned Adoption
Overall Agentic AI Usage
Current Usage
One in three (33%) Indian consumers are already using agentic AI tools.
Planned Adoption
An additional 44% of Indian consumers plan to adopt agentic AI tools within the next year.
APAC Comparison
Current Usage
28% of consumers across the APAC region are currently using agentic AI.
Planned Adoption
38% of consumers across the APAC region expect to use agentic AI in the year ahead.
AI in Shopping Decisions
Current Usage
73% of consumers in India rely on AI to support shopping decisions.
Planned Adoption
61% of consumers across APAC rely on AI for shopping decisions.
- Current Agentic AI Users (India)
- 33%
- Planned Agentic AI Adopters (India, next year)
- 44%
- Current Agentic AI Users (APAC)
- 28%
- Planned Agentic AI Adopters (APAC, next year)
- 38%
- India's AI Usage for Shopping Decisions
- 73%
- APAC AI Usage for Shopping Decisions
- 61%
- India's AI Usage for Travel Planning
- 92%
- Millennial Agentic AI Adoption (India)
- 36%
