Archive · 29 Aug 2026
TERO Bets on Grassroots 3×3 Basketball to Reach India’s Olympics
TERO Entertainment wants to help more young people in India play 3×3 basketball.
This version of basketball uses one hoop and three players on each team.
Games are short and can finish after 10 minutes or when a team scores 21 points.
TERO says players need to compete internationally, not just against other Indian players.
The company hopes this can eventually help India reach the Olympics.
Games could happen in schools, streets and shopping malls.
TERO also wants tournaments to include music, food and large screens.
This could make the sport fun for fans and attractive to sponsors.
TERO Entertainment is promoting 3×3 basketball as a pathway for Indian players toward Olympic competition.
The company’s immediate priority is grassroots development and international exposure, rather than a franchise-led league.
3×3 is played on a half-court with three players per team and games lasting up to 10 minutes.
TERO says the format’s speed and limited infrastructure suit India’s urban youth and digital audiences.
The company is considering school partnerships and festival-style events featuring music, food and entertainment.
- Who
- TERO Entertainment, led by founder and managing director Brian L Macrar, with TERO India CEO Chandrakant Singh.
- What
- A plan to develop 3×3 basketball in India through grassroots events, international competition and potential school partnerships.
- When
- The article does not specify a launch date; TERO is currently discussing a potential collaboration with a Delhi school.
- Where
- India, including possible events in schools, streets, malls and other nontraditional venues.
- Why
- TERO wants to create more opportunities for young players, improve their international rankings and build a potential route to the Olympics.
- Organizer
- TERO Entertainment, a Thailand-based media and entertainment firm
- Sport
- 3×3 basketball, played on a half-court with one hoop
- Team format
- Three players per team, with one permitted substitute
- Game length
- Up to 10 minutes, or until a team reaches 21 points
- Governing endorsement
- Endorsed by FIBA, the international basketball federation
- Immediate focus
- Grassroots development and international exposure rather than team valuations or celebrity appeal
- Potential partner
- A Delhi school with nearly 10,000 students