Archive · 11 Jun 2025
CityMall Achieves Profitability After Pivoting Grocery Delivery Model
CityMall, an online grocery startup, has started making money after changing how it delivers groceries.
Originally, it used local community leaders, but this didn't work well.
Now, CityMall works with local shops to deliver orders in bulk.
The company is expanding in new cities, after raising over $100 million.
The change is expected to streamline their processes.
Other companies have also tried and changed their online community-based models because the Indian consumer market is very diverse.
CityMall has become operationally profitable in FY25 after pivoting its grocery delivery model.
The company operates in 60 cities across Uttar Pradesh, Haryana, and NCR.
CityMall's revenue has grown over 3x in the past 15 months.
The initial social commerce model was replaced with a new approach.
The company is seeking new funding and is planning to expand further.
- Who
- CityMall, an e-commerce startup.
- What
- CityMall has become operationally profitable after changing its grocery delivery model.
- When
- Achieved operational profitability in FY25 after a revamp.
- Where
- Operates in 60 cities across Uttar Pradesh, Haryana, and NCR.
- Why
- Improved operational efficiency by revamping its supply chain and distribution methods.
- Headquarters
- Gurugram-based
- Profitability Achieved
- FY25
- Revenue Growth
- 3x in 15 months
- FY24 Revenue
- ₹427 crore
- FY24 Loss
- ₹159 crore
- Total Funds Raised
- Over $100 million