1 year ago
WPP Media Focuses on Data, AI, Innovation for Growth
Imagine a big company called WPP Media, which helps other businesses with their ads and media plans.
They're changing how they work in India to stay ahead.
They'll be using more data, like learning what you like to watch or buy, and using AI, which is like having smart computers that can learn.
They will try new ideas to improve their strategies.
They will also focus on training their employees.
They expect changes in how people shop, with more shopping happening online and less in regular stores.
Even though online shopping is growing, they'll still use old-school methods like TV and print ads too.
It's all about helping businesses grow by keeping up with what people want!
WPP Media, formerly GroupM, is focusing on data, AI, innovation, and people.
AI will become central to serving clients and adapting to a changing market.
Consumer behavior is shifting, with the rise of digital commerce in India.
Traditional media will still play an important role alongside digital.
The company is aiming for growth over the next five years.
- Who
- WPP Media
- What
- Is focusing on data, AI, innovation and people for growth in India.
- Where
- India
- When
- In the next five years.
- Why
- To adapt to a fast-evolving media landscape and changing consumer behavior.
Key facts
- Company
- WPP Media
- Focus Areas
- Data, AI, Innovation, People
- Location
- India
- Key Figure
- Prasanth Kumar, CEO of South Asia
- Shift in Business
- 10-12% from general trade to modern trade, e-commerce
Quotes
Prasanth Kumar
CEO of South Asia at WPP Media
“One is collaboration, which is very significant in how we collectively leverage assets, knowledge, and apply them to the solutions we want to give our clients.”
CNBC TV 18
“For us, this has come at the right time, at the appropriate moment, and it's an opportunity to look at the next phase of growth globally as well as in India.”
CNBC TV 18
