Archive · 28 Nov 2025
India Proposes AI Content Labels
India is proposing new rules to make sure people know when content online is made by AI.
This means that if a picture, video, or audio is created by AI, it will have a label saying so.
The government wants this to help people understand what they are seeing and to stop fake or harmful content.
Big social media platforms will have to check if content is AI-made and label it before it is shared.
However, some experts say that just adding labels might not be enough because labels can be removed or changed.
They suggest using more advanced systems that show the history of the content, like who made it and how it was edited.
The goal is to help users make better decisions about what they see online.
India has proposed draft amendments requiring social media platforms to label AI-generated content.
Labels must cover at least 10% of the surface area for visual content or the initial duration for audio content.
Platforms with over 5 million users in India must verify user declarations for AI-generated content.
Experts argue that labels alone are not enough and suggest using provenance systems to track content history.
The policy aims to empower users by ensuring transparency about the origin and nature of online content.
- Who
- Indian government, social media intermediaries, users
- What
- Draft amendments to label AI-generated content
- When
- Last month (specific date not mentioned)
- Where
- India
- Why
- To mitigate risks of synthetic content and empower users
- Country
- India
- Draft Amendments
- Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021
- Labeling Threshold
- 10% surface area for visual content, initial duration for audio content
- Significant Intermediary Threshold
- 5 million registered users in India
- Policy Objective
- Empower users and ensure transparency of synthetically generated content
- Example of Provenance System
- Coalition for Content Provenance and Authenticity (C2PA) Content Credentials
Sources
Supreme Court seeks new guidelines to pre-screen social media posts
Supreme Court suggests Aadhaar-based age verification to protect minors from inappropriate online content
On AI content, labelling is a technical solution. But does it empower the user?
10 reasons why Indian Supreme Court is right in seeking social media content regulation: The menace of freedom without accountability