Archive · 23 Jul 2025
Evocus Enters Hydration Market with Electrolyte Drink Launch
Evocus, known for its black alkaline water, is now selling a new drink called Hydration IV Electrolytes.
This drink is like a sports drink, but it has no sugar, preservatives, or fake ingredients.
It's meant to help people who are working out or are active, helping them stay hydrated.
The drink comes in four flavors: Blueberry, Tangerine, Cranberry, and Lime & Yuzu.
Evocus is hoping this new drink will help them make a lot more money in the next year because the market in India is not very developed.
The drink is available on Evocus' website and quick-delivery platforms.
Evocus launched Hydration IV Electrolytes Drink, entering the sports hydration segment.
The drink is a clean-label beverage with no added sugar, preservatives, or artificial ingredients.
It's designed for rehydration and recovery, targeting athletes and general consumers.
The beverage is available in four flavors: Blueberry, Tangerine, Cranberry, and Lime & Yuzu.
Evocus aims to increase revenue fourfold in FY25 with the new offering.
- Who
- Evocus
- What
- Evocus launched Hydration IV Electrolytes Drink.
- When
- No specific date is provided, but the launch is recent.
- Where
- India
- Why
- To expand into the sports hydration market.
- Product Name
- Hydration IV Electrolytes Drink
- Company
- Evocus
- Target Market
- Wellness-conscious consumers, athletes, and active individuals
- Key Features
- Clean-label, electrolyte-based, caffeine-free, low-calorie
- Available Flavors
- Blueberry, Tangerine, Cranberry, Lime & Yuzu
- Distribution Channels
- Evocus website, quick-commerce platforms (Zepto, Swiggy Instamart)
- Revenue Projection
- Fourfold increase in FY25