Archive · 3 Jun 2025
Honda Joins as Auto Sponsor for 2028 Los Angeles Olympics
The 2028 Los Angeles Olympics has a new big sponsor: Honda!
Honda is now a "founding partner," meaning they're providing a lot of money.
They'll also give the Olympics a fleet of vehicles for athletes and officials.
This sponsorship fills the gap left by Toyota.
Though the exact amount isn't known, it's likely around $200 million.
This deal brings the organizers closer to their fundraising goals.
Honda is a "founding partner" for the 2028 Los Angeles Olympics.
This is Honda's first tier-one sponsorship and the sixth new sponsor.
The deal fills the automotive sponsorship category.
Terms were not disclosed but similar deals start at $200 million.
Honda will supply a vehicle fleet for the games.
- Who
- The LA28 Olympic organizing committee and Honda.
- What
- Honda became a founding partner for the 2028 Los Angeles Olympics.
- When
- The deal was signed recently.
- Where
- Los Angeles, California.
- Why
- To fill the automotive sponsorship category and provide a vehicle fleet.
- Event
- 2028 Summer Olympics
- Location
- Los Angeles
- New Sponsor
- Honda
- Sponsor Level
- Founding Partner (Tier One)
- Sponsorship Sales
- Over $1.5 Billion (goal of $2.5 Billion)
