Archive · 5 Jan 2026
AYUSH Recognized in Trade Pacts
The Ayush Export Promotion Council (AYUSHEXCIL) celebrated its 4th anniversary in New Delhi.
Since its formation, AYUSHEXCIL has been working to help Indian companies sell traditional medicine and wellness products to other countries.
They have organized meetings, exhibitions, and training programs to make this easier.
The exports of these products have grown by 6.11% from 2023-24 to 2024-25.
The Council has also been recognized in trade agreements with Oman and New Zealand, which include special sections about traditional medicine.
They have a special program called the Ayush Quality Mark to ensure these products are of good quality.
As they start their fifth year, they plan to work even more with other countries and make sure Indian traditional medicines are accepted worldwide.
AYUSHEXCIL celebrated its 4th anniversary in New Delhi, focusing on promoting exports of traditional medicine and wellness products.
Exports of AYUSH and herbal products grew by 6.11%, from USD 649.2 million in 2023-24 to USD 688.89 million in 2024-25.
AYUSHEXCIL has organized various initiatives like B2B meetings, international exhibitions, and training programs to facilitate exports.
The Council has been recognized in bilateral trade agreements, including the India-Oman CEPA and the India-New Zealand FTA, with dedicated annexures on health-related services and traditional medicine.
AYUSHEXCIL is entrusted with the Ayush Quality Mark programme to ensure the quality and global recognition of AYUSH products.
- Who
- Ayush Export Promotion Council (AYUSHEXCIL)
- What
- Celebrated its 4th anniversary and highlighted its achievements in promoting AYUSH and herbal products exports
- When
- Sunday in New Delhi
- Where
- New Delhi, India
- Why
- To promote exports of traditional systems of medicine and wellness products, and to strengthen international cooperation and global recognition of AYUSH products
- Organization
- Ayush Export Promotion Council (AYUSHEXCIL)
- Anniversary Date
- 4th anniversary on Sunday in New Delhi
- Export Growth
- 6.11% growth in AYUSH and herbal products exports
- Export Value 2023-24
- USD 649.2 million
- Export Value 2024-25
- USD 688.89 million
- Key Initiatives
- Capacity building, export facilitation, B2B meetings, international exhibitions, seminars, outreach programs
- Recognition
- Formal recognition in bilateral trade agreements like India-Oman CEPA and India-New Zealand FTA
- Quality Mark Programme
- Ayush Quality Mark programme launched by Prime Minister Narendra Modi
- Trade Agreements
- India-Oman CEPA and India-New Zealand FTA
- Annexures
- Dedicated annexures on health-related services and traditional medicine
Sources
Ayush Export Promotion Council observes its 4th anniversary in Delhi
Ayush exports jump 6.11 pc to $689 million in 2024-25: Govt
AYUSH recognised in India’s trade pacts with Oman, New Zealand
India’s traditional medicine gets international recognition in trade agreements with Oman, New Zealand
