Archive · 10 Jun 2025
MIFB 2025 to Launch Gastronomic Sensory Hub with MalaysiaPCA
Imagine a big food party called MIFB, happening in Malaysia next year.
It's where chefs and food businesses show off their latest creations.
This year, they're teaming up with top Malaysian chefs to create a special area called the Gastronomic Sensory Hub.
Think of it as a cooking show and a marketplace rolled into one!
They'll be showing off new ingredients and how they can be used.
It's a chance for chefs and food businesses to learn from each other and discover the next big food trends.
It's all about making Malaysian food even better and showing it off to the world.
MIFB is collaborating with MalaysiaPCA for the 2025 event.
The Gastronomic Sensory Hub will be a new experiential zone at the fair.
MIFB 2025 will be held at the Kuala Lumpur Convention Centre from July 30 to August 1, 2025.
The event expects over 500 exhibitors and 12,000 industry professionals.
The event will showcase Malaysian culinary talents, including Chef Ikhwan and the MalaysiaPCA National Culinary Team.
- Who
- MIFB, MalaysiaPCA, exhibitors, and industry professionals.
- What
- MIFB 2025 is launching the Gastronomic Sensory Hub, in partnership with MalaysiaPCA.
- When
- July 30 to August 1, 2025.
- Where
- Kuala Lumpur Convention Centre, Malaysia.
- Why
- To elevate Malaysian culinary excellence and showcase trends.
- Event Name
- Malaysian International Food & Beverage Trade Fair (MIFB) 2025
- Partnership
- MIFB & Malaysian Professional Culinaire Association (MalaysiaPCA)
- Event Dates
- July 30 to August 1, 2025
- Location
- Kuala Lumpur Convention Centre, Malaysia
- Theme
- Future-Ready F&B: Serving the Evolution of Trends
- Expected Exhibitors
- Over 500 from more than 50 countries
- Expected Attendees
- Over 12,000 industry professionals