Archive · 22 Dec 2025
Haryana Steelers Named Franchise of the Year
The Haryana Steelers, a team in the Pro Kabaddi League, won the 'Franchise of the Year' award at the CII Sports Business Awards 2025.
They had a great season, winning the championship and connecting with fans in new ways.
They used social media to grow their fan base, with over 420 million video views and 30 million engagements.
The team also worked with schools and communities to introduce kabaddi to young children, helping them build confidence and learn about equality.
They even collaborated with local creators and held events to celebrate their win with fans across Haryana.
The team's CEO said that winning the award and seeing the impact they've had on young kids is a bigger win than any trophy.
Haryana Steelers won the 'Franchise of the Year' award at the CII Sports Business Awards 2025.
The team had a successful Season 11, winning the Pro Kabaddi League championship.
They engaged with fans through social media, becoming the fastest-growing PKL franchise on Instagram and YouTube.
The Steelers reached over 420 million video views and 30 million engagements online.
The team also worked with schools and communities to introduce kabaddi to young children, focusing on confidence-building and equality.
- Who
- Haryana Steelers
- What
- Named 'Franchise of the Year' at CII Sports Business Awards 2025
- When
- 2025
- Where
- India
- Why
- For their performance in Season 11, community engagement, and digital growth
- Award
- Franchise of the Year at CII Sports Business Awards 2025
- Team
- Haryana Steelers
- League
- Pro Kabaddi League (PKL)
- Season
- Season 11
- Digital Growth
- Fastest-growing PKL franchise on Instagram and YouTube
- Video Views
- Over 420M
- Engagements
- 30M+
- Programmes
- Udaan in Panipat, School and Academy Contact Programme in Noida and Hyderabad