Archive · 23 Aug 2025
Behind the Glitter: Inside a Pune Goldsmith's Ganpati Creations
In Pune, there's a special workshop called ND Yeolekar Goldsmith that's been making jewelry for the Hindu god Ganesha for almost a century.
They make crowns and necklaces for Ganesha to wear during the Ganeshotsav festival.
Skilled workers, some from different parts of India, spend long hours creating these beautiful silver ornaments.
They design different styles, from old-fashioned to modern.
Each year, they produce a lot of jewelry, which is then sold to shops and temples.
Although the workshop is busy, the owner wishes they got paid more fairly for their hard work, as the retailers sell the ornaments at a much higher price.
ND Yeolekar Goldsmith workshop in Pune has been crafting ornaments for Ganpati for 90 years.
The workshop specializes in creating mukuts and necklaces, producing around 150 kg of ornaments each Ganeshotsav.
Artisans work up to 16 hours a day, crafting ornaments ranging from 20 grams to 2 kg.
The workshop designs ornaments with both traditional and modern styles.
Wholesalers purchase ornaments at a relatively low price compared to what retailers sell them for.
- Who
- The Yeolekar family and artisans, including Ayush Baghel and Najibul Hussain, are involved in crafting the ornaments for Ganpati.
- What
- The ND Yeolekar Goldsmith workshop crafts silver ornaments for Ganesha, including crowns and necklaces.
- When
- The workshop focuses on crafting Ganpati ornaments a couple of months before Ganeshotsav and during the monsoon season.
- Where
- The ND Yeolekar Goldsmith workshop is located in Pune, India.
- Why
- The ornaments are made to adorn the idol of Ganesha during the Ganeshotsav festival.
Workshop's Perspective
Retailer's Perspective
Pricing Discrepancy
Workshop's Perspective
Workshop sells ornaments to wholesalers at a relatively low price.
Retailer's Perspective
Retailers sell the same ornaments to customers at a much higher price.
- Workshop Name
- ND Yeolekar Goldsmith
- Location
- Pune, India
- Years in Business
- Around 90 years
- Specialty
- Ganpati ornaments (mukuts, necklaces)
- Ornament Weight Range
- 20 grams to 2 kg
- Ornaments Produced (per Ganeshotsav)
- 150 kg