Archive · 30 Jul 2025
Adani Launches Digital Apple Market for Himachal Pradesh Farmers
Imagine a new online market for apples, like an Amazon for farmers.
Adani Agri-Fresh has started this in Himachal Pradesh to help apple growers sell their fruit.
Farmers can now sell their apples directly in a digital auction, getting rid of the people in between and ensuring they get paid.
This online market grades the apples, makes sure they are high quality, and lets farmers know what the prices are.
This is a big change, making things easier for the farmers and helping them earn more money.
Adani Agri-Fresh launched India's first digital apple market platform in Bithal, near Rampur, Himachal Pradesh.
The platform aims to benefit apple growers by enabling transparent auctions and direct sales, eliminating middlemen.
Farmers can participate in digital auctions, ensuring assured payments, and the apples are graded and marketed under the Adani brand.
The digital platform provides price transparency, quality assurance, and SMS-tracked updates on the process.
The pilot program's success is expected to expand the digital mandi model across apple-producing regions.
- Who
- Adani Agri-Fresh launched the platform to benefit apple growers.
- What
- Adani Agri-Fresh launched India's first digital apple market platform for apple growers.
- When
- The platform was launched as a pilot program.
- Where
- The platform is located in Bithal, near Rampur, Himachal Pradesh.
- Why
- To provide transparent auctions, direct sales, and ensure quality assurance for farmers.
Farmers
Traders
Selling vs. Storing
Farmers
Farmers are now able to decide whether to sell or store their products
Traders
Traders express optimism about the new digital market
- Company
- Adani Agri-Fresh
- Location
- Bithal, Himachal Pradesh
- Product
- Apples
- Benefit
- Direct sales, Transparent auctions, Assured Payments
- Farmer Association
- Farmers can participate in auctions
- Digital Feature
- SMS tracking of process, mobile app for purchase viewing