Archive · 7 Sep 2025
Paramount Aims to Revive MTV, Explore Streaming, and Cut Costs
The new boss of Paramount, David Ellison, wants to make MTV cool again.
He's talking to old MTV people, music industry leaders, and artists to figure out how.
The plan includes live events, using old music videos, and making MTV's website a place for fans.
At the same time, Paramount wants to cut costs by $2 billion.
Paramount is also thinking about improving its streaming services and creating more expensive shows for BET, like spending more money on BET+ originals.
This plan aims to help Paramount survive in a world where people are watching less cable TV.
Paramount CEO David Ellison seeks to revitalize MTV.
Discussions involve industry leaders and former MTV executives.
Paramount aims to cut over $2 billion in costs.
Company is considering enhancing its cable networks' digital presence.
Possible shift to higher-budget original content for BET+.
- Who
- David Ellison and Paramount Executives
- What
- Paramount aims to revive MTV, cut costs, and improve streaming, while considering changes to its cable network strategy and original BET content spending.
- When
- Discussions are ongoing, with recent initiatives like a return-to-office mandate and major content deals.
- Where
- Focus on MTV, Paramount's streaming services, and content for BET.
- Why
- To revitalize struggling networks, cut costs, and adapt to changing viewing habits.
- Company
- Paramount
- CEO
- David Ellison
- Cost Savings Goal
- $2 billion
- MTV Viewers Median Age
- 56
