Archive · 8 Aug 2025
India's Gen Z: News Found While Scrolling Social Media
Most young people in India, aged 15-28, find news by accident while using social media and watching videos.
They like news that is easy to understand and share, often in short videos or local languages.
News organizations should focus on social media, use more visuals, and create content that helps young people with things like jobs and money.
While they follow creators, they trust traditional news more.
65% of India's Gen Z stumble upon news while scrolling social media or watching videos.
The Google-Kantar study surveyed over 4,000 Indians aged 15-28.
Gen Z prefers content that is emotionally relatable, visually engaging, and easy to consume.
Social media (91%) and video platforms (88%) are the top news sources.
While creators are followed more, trust leans towards traditional news organizations.
- Who
- India's Gen Z (15-28 years old).
- What
- How India's Gen Z consumes news.
- When
- According to a recent Google-Kantar study.
- Where
- Across various cities in India.
- Why
- To understand and adapt news formats for better engagement.
Traditional News Consumption
Digital-First News Consumption
Source Preference
Traditional News Consumption
Reliance on established news sources.
Digital-First News Consumption
Preference for creators and niche influencers.
Language Preference
Traditional News Consumption
English preferred for reading articles
Digital-First News Consumption
Local languages dominate in videos and audio.
- Age Group
- 15-28 years old
- Primary News Sources
- Social Media (91%) & Video Platforms (88%)
- Trust in News Sources
- Traditional News (47%), Creators (38-39%)
- Preferred Language for Video
- Local Languages (56%)
