Archive · 21 Sep 2025
Matcha Mania: India's Growing Obsession with the Green Tea Drink
Matcha, a powdered green tea from Japan, is becoming super popular in India!
People are loving it because it's packed with good stuff and can give you energy without the jitters that coffee can give.
Cafes are popping up that specialize in matcha drinks, with cool flavors like mango matcha.
It's a new morning ritual for many.
Matcha's popularity is also fueled by wellness influencers, and experts are acknowledging its health benefits.
The market is growing fast, even though good matcha can be a bit expensive and sourced from Japan.
Matcha, a powdered green tea, is experiencing a surge in popularity in India.
The drink is praised for its health benefits and provides a calmer energy boost compared to coffee.
New cafes specializing in matcha are opening across India.
Industry data projects significant market growth for matcha in India.
The growing demand is straining global supply and has caused price increases.
- Who
- Matcha consumers and businesses in India
- What
- The rising popularity of matcha tea
- When
- The trend has significantly increased in recent times, especially in 2025
- Where
- Across India, including Mumbai, Bengaluru, Agra, Lucknow, and Chennai.
- Why
- Due to its health benefits, flavor, and growing popularity of wellness trends.
Concerns
Benefits
Quality
Concerns
Murky grading standards in India and potential for mislabeling.
Benefits
Focus on importing high-quality matcha directly from Japan.
Cost
Concerns
High prices due to labor-intensive production.
Benefits
Consumers finding value in the health benefits and ritual.
- Market Growth
- Projected to reach USD 167.8 million by 2030
- Primary Benefit
- High antioxidant content
- Key Ingredient
- Matcha powder (ground green tea leaves)
- Popularity Drivers
- Wellness trends, social media, mindful rituals
- Notable Cafes
- Blondie, Tokyo Matcha Bar & Cafe
- Flavor Profile
- Umami, earthy