Archive · 1 Oct 2026
Axis Max Life, SK Finance Expand Credit Life Protection
Axis Max Life and SK Finance have joined together to offer life insurance linked to loans.
This type of insurance is called Group Credit Life Insurance.
SK Finance provides loans, especially for vehicles, to people in many rural and semi-urban areas.
Axis Max Life provides the insurance protection.
The protection may help customers and their families deal with certain unexpected events while a financial commitment is outstanding.
The companies say the partnership could help people who have not used formal insurance before.
They want insurance to become easier to access and part of the borrowing process.
The partnership is part of Axis Max Life’s efforts to support the goal of Insurance for All by 2047.
Axis Max Life and SK Finance partnered to offer Group Credit Life Insurance across India’s emerging markets.
The partnership links SK Finance’s vehicle-financing network with Axis Max Life’s life-insurance capabilities.
The companies aim to reach customers with limited access to formal insurance products.
SK Finance operates through more than 700 branches across 12 states and two Union Territories.
Axis Max Life reported gross written premium of INR 38,877 crore in its audited FY2025-26 financials.
- Who
- Axis Max Life Insurance Limited and SK Finance Limited.
- What
- The companies partnered to offer Group Credit Life Insurance solutions to customers.
- When
- The announcement was dated October 1; the year was stated as 2026 in the dateline.
- Where
- Across India, particularly in emerging, rural, and semi-urban markets.
- Why
- To extend life-insurance protection to underserved customers and strengthen financial resilience for borrowers and their families.
- Partnership
- Axis Max Life and SK Finance
- Product
- Group Credit Life Insurance
- Market
- India’s emerging, rural, and semi-urban markets
- SK Finance network
- More than 700 branches across 12 states and two Union Territories
- SK Finance AUM
- More than ₹16,200 crore as of June 30, 2026
- Axis Max Life premium
- INR 38,877 crore gross written premium in audited FY2025-26 financials
- Insurance registration
- IRDAI Registration No. 104