Archive · 29 Jul 2026
UPI Autopay Risks Highlighted by Nykaa AVP
Lokesh Ahuja, a senior executive at Nykaa, shared a story on LinkedIn about how his mother unknowingly subscribed to multiple services through free trials.
These trials offered a free month but automatically charged users afterward if not canceled.
Ahuja highlighted how small, unnoticed charges can add up and drain money silently.
He also reflected on the shift in parental concerns from physical safety to digital literacy.
The post sparked a debate on social media, with users sharing similar experiences and concerns about hidden charges and the need for better digital literacy.
Lokesh Ahuja shared a cautionary story about UPI Autopay risks on LinkedIn.
His mother unknowingly subscribed to multiple services through free trials.
Free trials often lead to automatic charges after the trial period.
Small, unnoticed charges can add up and drain money silently.
The post sparked a debate on social media about hidden charges and digital literacy.
- Who
- Lokesh Ahuja, AVP at Nykaa
- What
- A cautionary story about UPI Autopay risks
- When
- Recently shared on LinkedIn
- Where
- Why
- To raise awareness about hidden charges in free trials
Consumer Advocacy
Business Practices
Free Trials and Autopay Mandates
Consumer Advocacy
Free trials often lead to hidden charges that consumers overlook, causing financial drain.
Business Practices
Businesses use free trials to attract customers and retain them through convenient autopay services.
- Author
- Lokesh Ahuja, AVP at Nykaa
- Platform
- Main Concern
- Hidden Autopay mandates in free trials
- Typical Charge
- ₹79
- Digital Literacy
- Importance of understanding terms and conditions