Orient Electric Aims for B2C Lighting Growth

Orient Electric is a company that makes lights and switches.

They want to grow bigger in the market where they sell directly to customers, not just to other businesses.

Right now, they are the fourth biggest company in this area, but they want to become one of the top three.

They made Rs 920.73 crore last year from selling lights and switches, and they want to make Rs 1,000 crore in just the lighting part in the next few years.

This is a big goal because the market is already full of big companies.

To do this, they are focusing on selling more expensive and special kinds of lights.

They think this will help them sell more and make more money.