Archive · 16 Jun 2025
Kikkoman Launches Manga to Boost Soy Sauce Sales in India
Kikkoman, a soy sauce company, is using a Japanese comic called manga to get more Indian restaurants to use their product.
The manga tells a story about a chef who gets fired but then uses Kikkoman soy sauce to make a restaurant popular.
The manga is designed to help chefs learn about Kikkoman and how to use it in their cooking.
The company hopes this will encourage more restaurants to try Kikkoman soy sauce.
The manga will be available in several Indian languages to reach a wider audience.
Kikkoman is launching a manga series to promote its soy sauce to Indian restaurants.
The manga aims to introduce Kikkoman to chefs and encourage them to try the product.
The first episode features a chef who discovers Kikkoman soy sauce and rebuilds a restaurant.
The manga will be available in multiple languages, including English and Hindi.
Kikkoman India is responsible for importing, marketing, and distributing Kikkoman products in India.
- Who
- Kikkoman, a Japanese soy sauce company, is behind the initiative.
- What
- Kikkoman is launching a manga series to promote its soy sauce.
- When
- The launch was announced on June 16th.
- Where
- The campaign is targeted at restaurants in India.
- Why
- To encourage Indian restaurants to use Kikkoman soy sauce and increase brand recognition.
Consumers
Restaurants
Taste Preference
Consumers
Appreciate a more robust flavor
Restaurants
No opposing view.
- Company
- Kikkoman
- Product
- Kikkoman Soy Sauce
- Marketing Strategy
- Manga Series
- Target Audience
- Indian Restaurants
- Languages
- English, Hindi, Telugu, Tamil, Bengali, Marathi
- Kikkoman India Role
- Import, Marketing, Sales, and Distribution