Archive · 2 Feb 2026
BRND.ME Confident Amid Quick Commerce Private-Label Push
BRND.ME is a company that sells special products like haircare, party supplies, and peanut butter.
They are getting ready to sell shares of their company to the public in India.
Even though other companies like Swiggy and Zepto are making their own cheaper products, BRND.ME's CEO thinks their products are unique and people will keep buying them.
They make a lot of money from selling peanut butter and party supplies online.
They also sell a lot of products in Europe.
The company is planning to grow a lot in the next few years, especially in haircare and aromatherapy.
BRND.ME is preparing for an IPO and expects to complete its reverse flip to India by March.
The company's core categories include specialized haircare, niche party supplies, peanut butter, and aromatherapy.
BRND.ME's revenue run rate is about $200 million, with 55-60% coming from international markets.
The company leads in party supplies and peanut butter on quick-commerce platforms, with significant market shares.
Private labels from quick-commerce giants like Swiggy and Zepto are growing, but BRND.ME's CEO believes their products are unique and protected from this competition.
- Who
- BRND.ME, a roll-up commerce company, and its CEO Ananth Narayanan
- What
- BRND.ME is preparing for an IPO and expanding in India despite the rise of private labels in quick commerce
- When
- The company expects to complete its reverse flip to India by March
- Where
- India and international markets, with a focus on Europe
- Why
- To tap into the Indian public markets and scale its core categories
- Company
- BRND.ME
- CEO
- Ananth Narayanan
- Core Categories
- Specialized haircare, niche party supplies, peanut butter, aromatherapy
- Revenue Run Rate
- $200 million
- Quick Commerce Revenue
- ₹200 crore (party supplies), ₹270 crore (peanut butter)
- Market Share
- 30% in peanut butter on quick commerce platforms
- International Revenue
- 55-60%, with Europe growing fastest
- Haircare Sales
- 35% from male consumers
- Private-Label Sales
- 6-8% of quick-commerce sales